RX Club, Medical Marketing & Media (MM&M) and eHealthcare Leadership Awards come on the heels of Cadient's recent MIXX recognition - all four are industry-leading honors for healthcare and marketing
CONSHOHOCKEN, Pa., Nov. 16 /PRNewswire/ -- Cadient Group, a premier strategic interactive marketing agency serving the healthcare industry, today announced it has been recognized by four leading industry groups for achievements in creative, interactive and digital marketing.
Last week, Cadient Group was honored as a Silver Award winner at the RX Club Awards, a Silver Award winner at the eHealthcare Leadership Awards and a top finalist at the Medical Marketing & Media (MM&M) Awards. In September, Cadient's entry in the Marketing and Interactive Excellence (MIXX) Awards was the only pharmaceutical marketing program honored as a top finalist.
"These awards solidify Cadient Group's emergence as an innovative leader in reaching healthcare's target audiences while meeting the unique needs of our clients," said Stephen Wray, president and CEO, Cadient Group. "We're adding a level of strategic thinking and forethought that's often lacking in today's interactive marketing initiatives. These awards illustrate that Cadient Group is charting the course toward the future of healthcare marketing."
For Cadient Group, the following honors affirmed the quality of its productive year and continued leadership:
RX Club Award - Silver Award of Excellence: Physician Education -- Cadient Group was recognized for its "Now I Can" video, which helped educate physicians on Schizophrenia and bipolar disorder. -- The "Now I Can" video was a multimedia experience which immersed viewers into the middle of a manic episode, and the struggles faced with returning to stability. Educational messages were highlighted throughout the video and increased physician awareness of Schizophrenia and bipolar disorder through a multi-dimensional, multi- media experience. -- Cadient Group was selected among 96 other entries from leading advertising agencies, studio designers and independents in the pharmaceutical industry. -- The 19th Annual RX Club Awards honors the creative aspects of pharmaceutical product advertising and promotion. This awards program recognizes work across various categories which are judged by a panel of industry experts. The RX Club Awards are considered the gold standard of the pharmaceutical industry's creative and visual design community. MM&M Award - Top Finalist: Best Use of Digital Marketing to Consumers -- Cadient Group developed the Web site http://www.allaboutic.com/ to educate consumers on the symptoms, diagnosis and treatment of interstitial cystitis (IC), a long-term, yet treatable inflammatory condition of the bladder wall. -- The Web site included an IC assessment tool to help visitors recognize symptoms of their condition and engage in a more productive dialogue with their healthcare provider. -- Cadient Group was identified as "best in class" after a thorough review of almost 600 entries across a range of healthcare marketing and media categories. -- The MM&M Awards stand as a symbol of the best in healthcare marketing and communications. They serve not only to celebrate an organizations success, but also to motivate individuals and teams to do their most effective and creative work.
eHealthcare Leadership Award - Silver Award of Excellence: Best Overall Internet Site
-- Cadient Group was recognized for its interactive marketing efforts with a medication used for chronic Alpha 1-proteinase inhibitor augmentation therapy in adult patients with Alpha 1-proteinase inhibitor deficiency (Alpha 1) and emphysema. -- The Web site educated consumers on the symptoms, diagnosis and treatment of Alpha 1, a hereditary condition that increases the risk of emphysema. -- Cadient Group was selected among 1,200 entries from a wide range of healthcare organizations. -- The eHealthcare Leadership Awards exclusively recognizes the very best Web sites of healthcare providers, health plans, healthcare associations, online health companies, pharmaceutical/medical equipment firms, suppliers, other healthcare organizations, and business improvement initiatives. MIXX Award - Top Finalist: Direct Response -- Cadient Group was the only pharmaceutical marketing program recognized at this year's MIXX Awards. -- It was recognized for its interactive marketing efforts with an atypical anti-psychotic medication. The program included an educational Web site and an interactive mental illness assessment. -- The first-ever MIXX Awards honored the teams and talent that push Interactive marketing and advertising to unprecedented levels. It is the only competition that evaluates all key facets of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI. About Cadient Group
Philadelphia region-based Cadient Group is a strategic interactive marketing agency focused on the pharmaceutical and biopharmaceutical industries that delivers measurable results through breakthrough strategic thinking, innovative marketing solutions and proprietary technology platforms. The company works with the majority of the top twenty pharmaceutical and biopharmaceutical manufacturers worldwide.
CONTACT: Matt Helmke, Zer0 to 5ive, +1-610-368-8490, Matt@0to5.com, for Cadient Group
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